Castilla y León, a land of history, tradition and unique flavours, shines once again at the 39th edition of Salón Gourmets. Its hallmark brand, Tierra de Sabor, will showcase its full potential in Hall 4 at IFEMA, highlighting its commitment to agri-food excellence and to a way of understanding food as a source of unity, identity and performance. As the official pantry of the Spanish National Football Team, Tierra de Sabor reinforces these values and conveys how the gastronomy of Castilla y León connects territory, people and a shared project: the flavour that unites us. A carefully curated selection of companies and quality food associations will invite visitors to discover authentic products, crafted with dedication in the region. The Tierra de Sabor stand will be a vibrant space, featuring outstanding live cooking demonstrations by renowned chefs and influential figures who blend tradition and innovation in every dish. There will also be children’s workshops, introducing younger audiences to the world of healthy eating. Meanwhile, wine professionals will gather for the prestigious Tierra de Sabor Spanish Sommelier Championship, which celebrates excellence in oenological expertise.