The history of man is marked by his constant concern for the preservation of surplus seasonal food for consumption in times of scarcity. Granada has not been alien to this evolution as evidenced by the great existing tradition, especially in rural areas, where fresh seasonal produce is preserved. In this case, the added value is that the raw materials used are of excellent quality.
The offer of vegetables and vegetables that we can find in the Granada gastronomy has such quality and flavor that turn the prepared dishes into a source of nutrients and enjoyment for the palate. An example of this is the Huétor-Tájar Asparagus, which has a Protected Geographical Indication.
In our province there are producers who offer the best quality in their products.
Sabor Granada is an umbrella brand that encompasses products and companies from complementary sectors to promote the knowledge and consumption of Granada's food, its quality, and variety. We work on promotion at professional events with a joint brand image, as well as other supportive measures to promote the growth and improvement of our agri-food companies' indicators.
Sabor Granada, as an entity with its own promotion channels, was established in 2015 and has undergone significant evolution after betting on the professionalization of its development. This decision and the decisive commitment to the project by the Granada Provincial Government have achieved an exponential growth of the brand, both in the number of adhering companies and in its knowledge and visibility.
Currently, there are over 200 agri-food industries participating in this project. This significant number of companies and the climatic characteristics of Granada lead to a great variety of products. At Sabor Granada, you can find everything from subtropical products to typical high mountain products, something that sets us apart from other territories.