The prolific range of fruit trees throughout the province helps to have a huge range of options for the transformation into jams of exquisite flavor. Also added is the transformation of vegetables that become innovative accompaniments to main dishes. There are countless varieties of jams made in the province of Granada, all of them natural and delicious. Jams that taste like tradition but also innovation, always maintaining the use of natural ingredients and a natural preservation process.
The honey of Granada is not only important in quantity, reaching 50,000 beehives, it is also important in quality, with the province having its own Regulatory Council, the Designation of Origin of Honey of Granada. In addition, one of the most influential factors in the quality of honey is the abundant local flora, which occupies about 300,000 hectares of forest, where aromatic plants stand out.
There is a documented memory of the long tradition in the manufacture of honey in Granada since texts are preserved by Ibn al-Jathib (1313-1375) who wrote about the abundance in the production of honey in areas that still retain the tradition of obtaining this resource.
Sabor Granada is an umbrella brand that encompasses products and companies from complementary sectors to promote the knowledge and consumption of Granada's food, its quality, and variety. We work on promotion at professional events with a joint brand image, as well as other supportive measures to promote the growth and improvement of our agri-food companies' indicators.
Sabor Granada, as an entity with its own promotion channels, was established in 2015 and has undergone significant evolution after betting on the professionalization of its development. This decision and the decisive commitment to the project by the Granada Provincial Government have achieved an exponential growth of the brand, both in the number of adhering companies and in its knowledge and visibility.
Currently, there are over 200 agri-food industries participating in this project. This significant number of companies and the climatic characteristics of Granada lead to a great variety of products. At Sabor Granada, you can find everything from subtropical products to typical high mountain products, something that sets us apart from other territories.