El Rosal crafts handmade biscuits one by one, inspired by its traditional 1920 recipe and made with quality, locally sourced ingredients. Its inclusive bakery in Tàrrega creates employment opportunities for people with disabilities and those at risk of social exclusion, turning diversity into creativity and innovation. Their signature product, Arrugats, was born from an imperfection: wrinkled wafers that unexpectedly became a delicious success story. Today, Arrugats represent most of the bakery’s production and embody El Rosal’s identity—artisan, original and deeply social. Alongside its iconic biscuit rose and other handmade specialties, they show how extraordinary products can emerge from difference, care and craft.
Ideal businesses and hotels events
El Rosal is a century-old biscuit brand with social value. We make artisan biscuits, handmade and prepared with wafer dough following a traditional recipe, using high-quality, locally sourced ingredients and working with premium chocolate.
Our most emblematic product is Arrugats, delicious imperfect biscuits that show how something unique and successful can emerge from an imperfection.
Today we reach the market through distributors and retail shops to reach the final consumer, and also through companies and hotels, offering proposals for corporate gifts, events and welcome packs.
We are part of Associació Alba, and our bakery is a social economy and work-integration project that creates opportunities for people in vulnerable situations. We understand diversity as a strength that helps us grow and innovate.