From classic to convenience meal that ready in just 2 minutes

• Exhibitor: K.R.S. SPICY FOOD CO., LTD
• Brand name: Korean Japchae with Sweet Potato Noodles
• Sector: ALIMENTOS CONCENTRADOS VEGETALES
• Innovation Area

From classic to convenience – Korean Japchae with Sweet Potato Noodles, the perfect blend of soft sweet potato noodles, rich sesame aroma, and savory shiitake mushrooms. A fast, fresh, and flavorful meal that ready in just 2 minutes.

J-Lek brand and logo depicting a lady paddling a boat represents our founderMs. Napaporn Jindavaranon, known as J-Lek to the merchants in Rangsit, Thailand. She started her business selling curry paste, Thai sweet chili sauce and later established a Thai sauce and food OEM factory exporting finest products to the world for over 40 years. We chose this name because it represents generations of our family business. When we hear our customers mention ‘J-lek’, we are always reminded about the person who started it all.Our trader padding a boat logo derived from ‘Rangsit Canal’, a 128 km. major canal in this area which is said to have countless traders padding their boats to trade. This is the Rangsit way of life and our logo reminds us of this ever-flowing river that bring forth prosperity.The bright orange colour represent freshness, optimism and liveliness that our brand represents. The colour is also a good match for our food business and Thai sauce and food OEM factory