MATCH Spicy: A Mixer with a Spicy Umami Twist

• Exhibitor: CURIUS AG
• Brand name: MATCH Tonic Water
• Sector: TÓNICAS
• Innovation Area

MATCH Spicy blends red chili, black pepper, ginger, and salt to create a unique flavor profile with a spicy umami kick that enhances any cocktail. It’s the perfect mixer for crafting Palomas with tequila or mezcal, or as a substitute for classic ginger beer in vodka or rum cocktails. Its balance of heat and flavor makes it an ideal choice for those looking to add a bold, distinctive twist to their drinks. Additionally, the square bottle, made from 100% post-recycled glass, optimizes storage and shelf space, maintaining a commitment to sustainability while offering premium quality.

MATCH iconic packaging compelling a whole different value proposition that goes beyond design:

 

• 100% PCR "Wild Glass" → sustainability in its core; welcoming the beauty of imperfections
• Square & slim format → ideal logistics without breakage, maximizing load and in grocer being able to stack 2 times vs.soft drinks.
• Visibility → fleeing the FMCG codes with a powerful visual identity with its unique perforated label & pastel colours.
• Wellness → crafted with superfoods
• Mixing→ both adult soft drink & ultimate highball for G&T trend plus new categories such low-abv Spritz and agave spirits.