MATCH Indian: a classic reimagined

• Exhibitor: CURIUS AG
• Brand name: MATCH Tonic Water
• Sector: TÓNICAS
• Innovation Area

MATCH Indian redefines expectations with its iconic square bottle, designed to optimize space both in storage and on shelves. Made from 100% post-recycled glass, it features a fine, champagne-like bubble, the lowest sugar content in its category without added sweeteners, and a citrusy lemongrass profile. Unique for using juniper, it pairs perfectly with a London Dry Gin or serves as the ideal base for a sophisticated Coffee Tonic.

MATCH iconic packaging compelling a whole different value proposition that goes beyond design:

 

• 100% PCR "Wild Glass" → sustainability in its core; welcoming the beauty of imperfections
• Square & slim format → ideal logistics without breakage, maximizing load and in grocer being able to stack 2 times vs.soft drinks.
• Visibility → fleeing the FMCG codes with a powerful visual identity with its unique perforated label & pastel colours.
• Wellness → crafted with superfoods
• Mixing→ both adult soft drink & ultimate highball for G&T trend plus new categories such low-abv Spritz and agave spirits.