Under the umbrella of its quality agri-food brand 'Gusto del Sur' the Junta de Andalucía will have an exclusive stage where, during the four days of the Salón Gourmets, a wide and varied programme with tasting activities, product presentations and live cooking demonstrations will take place. Four days, three of them dedicated to the promotion of the agri-food and fish products of the more than 200 companies and organisations present at the Andalusian stand and one, exclusively, where Andalusian foodstuffs protected by a differentiated quality label linked to their origin (PDO, PGI or TSG) will be the stars of the show. Among other activities, visitors will be able to enjoy a typical Andalusian breakfast to welcome the first day of the fair and enjoy live cooking demonstrations by Michelin-starred chefs throughout the different days of the Salón Gourmets.
All of them are aimed at reinforcing the image abroad of the region's agri-food and fishery products, their values of flavour, quality and sustainability integrated in ‘Gusto del Sur’, the Junta de Andalucía's agri-food quality brand, which Currently, this certification brings together 154 entities (including businesses and Regulatory Councils) and 393 products from various sectors. It boasts extensive geographical and sectoral representation, with olive oil, fruit and vegetables, and wines and vinegars taking centre stage. ‘Gusto del Sur’ seeks to ensure the distinctive quality of Andalusian agri-food products and beverages, strengthen the sector’s competitiveness, and promote their marketing and international expansion. Through this quality label, the Regional Government of Andalusia, via the Ministry of Agriculture, Fisheries, Water, and Rural Development, demonstrates its firm commitment to one of the most dynamic sectors of the Andalusian economy.
The agri-food sector is key to Andalusia’s economy, ranking among the most competitive and dynamic in the world. The region leads in the number of agri-food industries, with a total of 6,000 companies. It is the European region with the highest number of PDO and PGI certifications and the largest area dedicated to organic farming. Andalusia also boasts the highest number of agri-food industries in Spain and ranks second in employment figures for the sector. With products that are increasingly valued beyond its borders, the region has a strong export-oriented outlook.