Our main goal is to bring to the Madrid consumer Spanish wines at competitive prices, eliminating the large margins of traditional distribution.
The idea comes from a group of professionals dedicated for years to export and the on-trade that, thanks to its knowledge of the sector and work with quality wineries, have designed a structure to serve unique wine on the table to consumers. The intended result is to present references that stand out for its quality and price relationship in the market of Madrid under a guarantee of excellence in each bottle. The concept of direct sale to the final consumer is highly developed in other countries as United States, but in Spain the marketing channels have always left great benefits to intermediaries and little to the producer, the soul of this activity.