Myrrha Rojo - Red Vermouth

• Exhibitor: VERMOUTH PADRÓ & CO.
• Brand name: Myrrha
• Sector: VERMUT
• Innovation Area

Soft caramel in colour with shades of amber. Balsamic notes, aniseed and mountain herbs appear in the aromas. When shaken, aromas of spices such as vanilla and cloves emerge, acquired during the aging process. Caramel-like essence with candied fruits.In the mouth, initially warm and enveloping giving way to a blend of refreshing and elegant tanginess and a soft and velvety sweetness.

PADRO I FAMILIA. WINE- AND VERMOUTH-MAKING SINCE 1886

The wine-making origins of the Padró family date back to the year 1886 and to the village of Bràfim (Tarragona), which was, at the time, a busy agricultural hub with around 400 inhabitants.

The very first sales were of wines and liqueur wines loaded onto carts in large but basic barrels and sold directly from there by the first generation of wine-making Padros: Daniel Padró Porta (1846-1890) and his wife Rosa Valldosera. At the time, they ran a fairly humble establishment with just one press and a small amount of distillery equipment for making spirits and anise liqueurs.

The second generation Daniel (1875-1953) and Juan (1878-1966) Padró Valldosera, joined the business at a young age, in the absence of their father and it was these two brothers who gave PADRO’s industrial activity a real entrepreneurial push. They moved the distillery to larger premises – at the current site of the winery and in 1916, built the first the three main buildings that make up Padró & Co. today, adding a further warehouse in 1932.

The third generation, the children of these two brothers, Daniel Padró Armengol (1914-2013) and Francisco Padró Busquets (1906-1993), decided to discontinue production of vermouths and other spirits in order to focus on the production of wines and a range of dry and sweet liqueurs.

All wines produced were sold in bulk form until 1960, when the fourth generation, Francisco (1934), Daniel (1936-2008) and Jose María (1943) Padro Armengol began bottling some of their production in glass and also in wooden boxes for the cooperative stores of large companies existing at the time.