Camomille flower

  • Exhibitor: REGIONAL CO.
  • Brand name: Regional Co.
  • Sector: OTROS
  • New
Always recognizable by its intense yellow color, chamomile has always been present in our homes but let us extend its use and give it a great opportunity for cocktails, it will surprise you and it will be your new ideal complement for your mixes. Accustomed to taking it in infusion when stomach problems appear, Chamomile Flower takes a new use much more desirable in the cocktail area. As a masterful partner of vodka, gin and/or rum, Chamomile Flower will turn a habitual combination into something extraordinary. In cocktails: From the daisy family, chamomile is an aromatic flower with a slight aniseed flavor and a very personal aroma that, added into your glasses, will provide a unique extra flavor that evokes the best and authentic infusions of a lifetime but with the sophisticated touch of a great cocktail. Originating from Asia, the Chamomile Flower is perfect to create new combinations. You can choose between pouring it directly on your glass and letting it slightly release its flavor and aroma or if you want it to be more intense, infuse previously with the chosen drink (gin, rum ...) a few seconds in the microwave or 5 minutes at room temperature and then, strain the preparation in your chosen cup. If you want to give a more authentic touch, before drinking it, include some loose chamomile flowers. The final result will be worthy of professionals. More uses and benefits: Chamomile use in medicine is more than known and it is one of the most widespread aromatic plants among us today. Its great power lies in the improvement of mild intestinal disorders, improving digestion. And of course, although more unknown, the sedative power of Chamomile is another of its great secrets. A chamomile infusion before going to bed and you will enjoy a restful sleep.

Vicente Navarro Navarro created Regional Co. in 1921, in Novelda, a small town located in the Spanish region of Alicante. Since the beginnings, the company was devoted to supply spices and saffron in bulk. At that time, there were a continuous growth in the trading of these products and they were brought both from the Spanish region of La Mancha (mainly saffron) and from the countries of the far east. Over the first years and thanks to the business trips of the young entrepreneur, the company reached leading positions among the diverse companies trading spices at the time, becoming one of the icons of the sector for the following years.    Years after, the company passed by succession to the next generation of the family, however, due to a lack of experience and mainly because of the beginning of the Spanish Civil War, only one of the sons continued with the family business, being mainly focused in the commercialization of saffron to this day. Two years ago, ninety-two years after the company was born, Regional Co brand and logo were recovered by the grandson of Vicente Navarro and the family business was restored. This time though, the brand will be defined by a new and modern character, completely different among the companies already offering spices in the market. The logo was upgraded to a new-fashioned and contemporary version, but keeping the sun and thus, the essence in the foundation of the company.

The rebirth of the company is clearly based on the idea of becoming again the new leader in the world of seasoning. However, in this new venture, the goal is clearly set up in developing a new application for the spices and botanicals, aiming to establish the brand at the top of the gourmet segment. The company is committed to finding new uses for its ingredients, aiming to be present in the international markets and being devoted to create brand awareness both online and offline. Regional Co. aims to become a well-known and appreciated brand, turning into a leading company within the gourmet segment, in accordance to its values of innovation and differentiation.        

Our values  

·       Innovation: Regional Co aims to be an innovative company within the spices and botanicals sector, giving to these ingredients new applications, packing them in new shapes and assembling designs ever seen in the market. Innovation is the key word in our company and we are committed in keep it like this in the future.

·       Brand: Regional Co. wants to become a trustable brand, conveying quality and innovation. A place where people is willing to pay a bit more for a distinctive product, simply because believe in and trust our brand.

·       People: Regional Co. has a workforce of people enforced to make decisions and willing to get involved in the company. Each of them knows that together they are important in order for the company to keep growing and moving on.

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